This book weaves a vibrant texture of everyday India that is often overlooked. The author brings into focus aspects of ours that are funny, startling and insightful. One can’t help acknowledging the ring of truth embedded in these freewheeling essays compiled from his notes on many Indias. His perfect coordination of audio-video faculty and the way he lives and experiences his life merge seamlessly with references to myths, mythologies, media, especially television advertising, films and popular culture. The book serves as a mirror to the India that braces itself to face the challenges of change.

A must-read for students of management, brand managers, media and communication experts. An entertaining read for consumers of Indian life.