Adidas After Shave Lotion
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•Come with SKIN PROTECT Complex - Protects against shaving irritation.
•Has 8 variants - Male – Very Fresh Fragrance
•Variants selected
–Dynamic Pulse
–Ice Dive
–Blue Challenge
–Team Force
–Special Editions and newer fragrances to be introduced in line with international calendar
•Reduced variants to provide focus on faster selling variants
•Targeted – Urban / Youth / Affluent / Performance
•Key competition - Gillette
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