See the world’s true colours. Samsung’s Wide Colour Enhancer uses an advanced algorithm to drastically improve image quality – even displaying subtle tones and details that less advanced TVs cannot reproduce.

Be a friend to the planet. Samsung’s new TVs are constructed using more efficient technology, fewer components and non-toxic materials, so are kinder on the environment.

Experience the true meaning of motion clarity with Samsung's Clear Motion Rate. Unlike the "refresh rate." which explains a part of picture quality, Clear Motion Rate determines the motion of an image by using three factors: chipset, TV panel, and backlight. WIth the new standard in motion measurement and control, you will clearly see the difference.