“Innovation X offers a smart, powerful framework for companies large and small to create and advance not just an innovation culture but an innovation strategy. It's a high-level book for high-level people—or for anyone bright, creative and ambitious enough to want to make a huge impact in their organization.”

“Innovation X explains how an integrated design strategy is shaping the future of global business, one idea at a time.”

Adam Richardson, creative director at the award-winning global innovation firm frog, gets to the bottom of this dilemma in his new book, Innovation X. Richardson argues that companies’ efforts to innovate are being thwarted by “X-Problems,” a new class of 21st century challenges that defy conventional planning. But Richardson has hope. If used in the right way, these problems can present massive innovation opportunities.